Online dating affecting globalization

According to Susan Kaiser, "This tendency toward both increased variety within geographic locations and a homogenizing effect across locations represents a global paradox" (Kaiser 1999, p. On the one hand, shopping malls in every city have the same stores, and sell the same fashion items.Yet if we take the example of jeans, we find a seemingly infinite and often baffling array of cuts and fits: from stretched tight to billowing baggy, from at-the-waist to almost-below-the-hip; from bell-bottom to tapered at the ankle; from long enough to wear with stiletto heels to cropped below the calf.

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While a somewhat baggy, "relaxed" cut can signify dignified middle-aged femininity, a baggy cut taken to excess can signify hyper-masculine ghetto street smarts.

Each variation takes its turn as an ephemeral and arbitrary signifier of shifting identities based on age, gender, ethnicity, or subculture.

But much less visible is the effect of globalization on the production of fashion.

As fashion images in magazines, music videos, films, the Internet and television speed their way around the world, they create a "global style" (Kaiser 1999) across borders and cultures.

Blue jeans, T-shirts, athletic shoes and baseball caps adorn bodies everywhere from Manhattan to villages in Africa.

Asian, African and Western fashion systems borrow style and textile elements from each other.

In this view, consumption is neither personal nor individual, but necessary for upholding a vast, intricate global capitalist economy.

Dependent on massive fashion consumption in the wealthier countries, this economy depends equally on massive amounts of cheap labor in poorer countries.

Nowhere are these changes more dramatic than in the ways dress and fashion are produced, marketed, sold, bought, worn, and thrown away.

For consumers in dominant Western countries, globalization means an abundance of fashions sold by giant retailers who can update inventory, make transnational trade deals, and coordinate worldwide distribution of goods at the click of a computer.

In a certain sense, the Western economy has been "global" since the sixteenth century.

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