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Fender Musical Instruments Corporation (FMIC), commonly referred to simply as Fender, is an American manufacturer of stringed instruments and amplifiers.

Fender Guitars are among the most recognized in the world.

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The company filed for an initial public offering in March 2012, The company also manufactures acoustic guitars, electric basses, mandolins, banjos, and electric violins, as well as guitar amplifiers, bass amplifiers, and PA (public address) equipment.

Other Fender brands include Squier (entry level/budget), Jackson, Charvel, EVH guitars and amplifiers in collaboration with Eddie Van Halen, and the manufacture and distribution of Gretsch guitars under license.

Following its success, Fender created the first mass-produced electric bass, the Precision Bass (P-Bass).

In 1954, Fender unveiled the Stratocaster ("Strat") guitar.

The business also sidelined in carrying records for sale and the in rental of company-designed PA systems.

Leo became intrigued by design flaws in contemporary musical instrument amplifiers and began building amplifiers based on his own designs or modifications to designs.

108), Randall assembled what Fender's original partner Doc Kauffman called "a sales distributorship like nobody had ever seen in the world." Randall worked closely with the immensely talented photographer/designer, Bob Perine.

Their catalogs and ads were innovative - such as the "You Won't Part With Yours Either" campaign, which portrayed people surfing, skiing, skydiving, and climbing into jet planes, all while holding Jazzmasters and Stratocasters.

Fender's reluctant addition of a metal truss rod into the necks of his guitars allowed for the much needed ability to fine-tune the instrument to the musician's specific needs.

With the design of the Telecaster finalized, mass-production began in 1950.

The company began as Fender's Radio Service in late 1938 in Fullerton, California.

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