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“In the West, there’s a guy and a girl, that's it,” he says.“In Egypt, it's totally on the other end of the spectrum.Since first appearing in 2004, apps that provide a simple platform for potential couples to meet have become a mainstay of Western dating culture.
“We would use and we would use Uber,” says Saleh, referring to other popular mobile apps, “but some startups cannot penetrate the market without understanding the social aspect.” In his opinion, dating apps have struggled to shake their image in the Middle East as “hook-up apps.” In a country where Saleh says “20 or 30 percent of guys in university have never even spoken to a girl in that way before,” he believes a serious rethink is in order to make mobile dating work here.
The idea behind Harmonica is to approach dating in line with local cultural norms.
Yet, despite this, Saleh noticed many of his friends and relatives unable to tie the knot in recent years.
“It’s become the biggest struggle in Egypt,” he says.
An economic downturn since the Arab Spring in 2011 has left people fighting to maintain living standards, let alone start a new family.
After seeing what this was doing to his loved ones, Saleh decided in 2015 that he would find a way to help.Hramonica also differs from other apps, due to its strong focus on monogamy.Unlike most dating applications, where users are encouraged to “swipe” through dozens of potential matches, Harmonica’s users are given two or three matches a day at most, all selected by the app’s algorithm based on a mandatory 30-question survey, and users can only pick one with whom to chat.Good-looking from a respectable family, and a qualified medical doctor, she should have had no problem finding a fiancé.Her father has met with around 40 young men over the years who have visited Amira’s family home to discuss marrying her, but so far, nothing has come of it. “I never have enough time to get to know them.” Under her father’s strict rules, she is able to have no more than two meetings with a potential suitor, all in the company of her family, and asked to make a decision shortly after. In Egypt, where life revolves around marriage, premarital sex remains fiercely taboo and the word for an unmarried woman, is a malicious insult – it’s the reason why, for this story, Amira is using a fake name.The family will be involved from day one.” In an attempt to replicate this, he’s employed a small team of dating counsellors, on call to give advice to their premium customers every step of the way.Tags: Adult Dating, affair dating, sex dating